Texan model Jerry Hall was unveiled on Tuesday as ambassador for a campaign to encourage people to be more open about erectile dysfunction.

“It might be a conversation with your doctor or maybe with your partner but it’s never too late to get the most from your love life,” she said in a statement.

The campaign is being run by Bayer HealthCare, makers of an impotence treatment.

Hall, 49, who divorced Mick Jagger in 1999 when she finally became exasperated with the philandering of the Rolling Stones lead singer, said: “A healthy love life is not and should not be the preserve of those in their 20s and 30s. It’s important at all ages.”