The Taiwan AIDS Foundation in conjunction with the Rotary Club of Taipei North Star has launched an HIV prevention campaign that aims to educate people about HIV/AIDS in light of the upcoming Chinese Valentine’s Day holiday, the China Post reports.

The campaign on Aug. 30 will culminate at an HIV/AIDS awareness event (Lu, China Post, 8/24).

In addition, people at the event who donate $3 to the foundation will receive $15 worth of fruit-flavored condoms, according to Lin Chiung-chao, the foundation’s vice secretary general.

“Valentine’s Day is just around the corner,” foundation Chair Twu Shiing-jer said, adding, “So, this is the perfect time ... for us to promote a romantic but safe holiday” (Hirsch, Taipei Times, 8/24).

A 2004 study conducted in Taiwan found that 20% to 30% of people use condoms consistently and that there are many misconceptions about HIV/AIDS in the country.

According to Department of Health statistics, as of July there were 12,012 reported HIV/AIDS cases in Taiwan, and fewer than 10% of them were reported prior to people developing an AIDS-related illness (China Post, 8/24).