Alcohol also heightens the danger on a continent where driving is already perilous. Kenya’s Kenyatta National Hospital treats up to 40 victims of road accidents, mostly caused by drunk drivers and pedestrians, on some Saturday nights.

But with little to do beyond drinking for entertainment in many parts of rural Africa, health officials face a tough battle.

“In spite of all economic benefits that increased investments in alcohol production and sales can bring, the health of the population should be properly protected and this should be a priority,” the WHO’s Poznyak said. “Health is the best investment, also from an economic point of view, in any society.” ($1 = 0.6401 British pounds)

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By Tiisetso Motsoeneng